Ways to Keep Patients Coming Back to Your Health Facility

Running a successful healthcare facility not only requires you to provide your patients with quality health care, but also to provide them with experiences that drive patient satisfaction and retention. Unfortunately, patient retention is a major concern for many health care facilities. Just one negative experience could cause your patient not to come back, and new patient acquisition is extremely difficult and costly to attract. How can your patients gain trust in your practice? Check out these tips to help create patient retention strategies which will keep patients coming back to your healthcare facility: Create a Customer Service Training Program For Your Staff A study conducted by John Hopkins found that inadequate emphasis was placed on the process for proper patient identification within the training syllabus for registration staff. Key questions to consider include: How they are greeting patients? How are they entering the data into the system? How they are verifying the patient's identify? (Are they using more than one identifier?) What standard documents are used to identify patients? Take immediate corrective actions to ensure your registration process is standardized across your organization. Updating your customer service training curriculum will help reinforce proper patient identification steps. Make Follow-up a Standard Practice Don’t wait for patients to follow-up with you. Getting feedback from your patients is essential to understanding their experience. A simple follow-up call a few days after the patient's visit can provide the patient with an opportunity to voice any questions or concerns of their visit. By following up with your patients and asking questions you can discover how they are feeling and if they: need to schedule another appointment understand the doctor's suggestions need a prescription refill have any billing questions Asking questions can shed light [...]

By | 2017-10-25T18:03:45+00:00 Tuesday, November 28, 2017|Categories: Uncategorized|Tags: , , |0 Comments

How Health Facilities Retain More Patients with Privasent

Patient retention is a major concern for healthcare facilities, especially in major metropolitan areas where there is a lot of choice. It is more important than ever to treat your patients well and really earn their business. You want your good patients to return and to suggest you to their friends and family when someone needs a brilliant and caring physician. This involves something that many practices have forgotten altogether: customer service. Emphasizing Customer Service in Healthcare – Patient Retention Strategies Marketing: Marketing is needed to roll out new ideas and campaigns across the organization. It is difficult to retain patients that you don't have. Put your best foot forward and ensure your marketing is authentic and useful, more than directly promotional. The goal should be to position yourself as a resource in the community, and to cultivate a community of raving fans around your practice. Remember, marketing is a service. The more patients you reach, the more people you can serve. Don't think it is important? When a person successfully searches online for a practice, it results in a phone call almost 70 percent of the time. The telephone: When a patient calls to schedule an appointment, it is always best to have a real person (with a friendly tone and a smile) answer the phone. In some clinics, it may be necessary to have an automated phone system as backup, but a live person is best. The fastest way to send a patient back to Google is to make them leave a message and wait for a return call for something as simple as scheduling an appointment. Check-in and waiting: Be sure to greet everyone arriving in your office with an open-ended question, [...]

By | 2017-10-25T17:51:20+00:00 Tuesday, July 25, 2017|Categories: Uncategorized|Tags: , , |0 Comments

Merging Patient Loyalty Programs and Patient Identity

The Affordable Care Act has put new emphasis on preventing chronic conditions—which account for more than 80% of U.S. healthcare costs—rather than treating them after the fact, which is something the provider network wanted to address. A few innovative hospitals around the country have begun to offer patient loyalty programs to encourage patient to get regular preventative-care check-ups and screenings. As patients check in for these visits, their card is swiped and they accrue points for future perks. These loyalty programs can provide patients with perks like valet parking, 10% off in the hospital cafeteria or discounts on non-prescription drugs at the pharmacy. Botsford Hospital in Farmington Hills, MI, started their program in 2010 with the acronym "VIP" taking on a whole new meaning: Very Important Patient.  The hospital website states: "The Botsford Very Important Patient (VIP) program is our way of extending premier services and valuable discounts to you, our patients, because you deserve special treatment." In 2013, Primary Health Network, a group of federally qualified community health centers in Ohio and Pennsylvania, started a V.I.P. Loyalty Program using cards in an effort to reduce the high rate of missed appointments. The cards were similar to cards one might be given in a rewards program for an airline or grocery store. It was an effort led by now-retired CEO Jack Laeng to reduce incidents in which patients “failed to show” for primary-care, dental, gynecologic and other appointments. The rate of missed appointments was about 15% at the network's 45 locations in 2012. These programs were effective in both of these Mid-West Healthcare organizations. But if your organization decides to offer a perks program, be wary of focusing solely on amenities. While patients are apt to choose [...]

What Loyalty Programs Would Mean for Healthcare

Everyone loves to get something for free or at a discount. Many industries use loyalty programs to allow customers to accrue points and use them as coupons to get freebies or reduced prices the next time they come to the store, airline, or car rental among others. The Journal of American Medical Association (JAMA) recently published an article suggesting that “the use of loyalty programs within accountable care organizations (ACOs) could be a means of achieving patient-centric care and enhance the health system business model.” Patient retention is a problem for many practices. Loyalty programs could offer patients benefits such as vouchers for free parking, cafeteria discounts, preferred rates at restaurants or hotels, or even cab and bus vouchers, according to the article. The benefits can grow over time to ensure people with the greatest health needs receive the most rewards. The programs also could extend to medical supply companies, pharmacies and other ancillary providers, and potentially be tailored to individual patients, the authors suggest. Health systems could benefit if their loyalty programs would encourage patients to seek care with affiliated clinicians, keeping the patient within the ACOs care network. That could help ACOs save money by discouraging patients from seeking more costly care. Loyalty program members also are more likely to see the health system in a positive light and increase the customer satisfaction quotient. We would add that pairing the idea of a loyalty program with a smartcard biometric registration application, like Privasent, would further enhance the patient safety and satisfaction aspect. The physical smartcard could be used as the loyalty program token as well as providing absolute healthcare identity for the patient. Absolute healthcare identity supports the ACOs by eliminating identity fraud, reducing [...]